PPC Bid Management and Optimisation meetup
(a few more pics on Flickr)
As we were going to be talking about our approach and plugging the SearchForce tool I asked the chaps at SearchForce to sponsor a round of drinks (which they kindly did).
Here is the presentation itself, butchered into a .swf format - just click through each slide.
Use here or open.
I also need to thank 4psmarketing, the london-based search engine marketing agency for providing Alina who gave her own valuable insight into all of this from a client/user perspective.
Finally, if you want to know more about SearchForce, either get in touch with me or take a look at SearchForce PPC Bid Management
Thank you all for attending - it was a good evening.