PPC Networking
PPC Bid Management and Optimisation meetup
On Monday I was asked to present to the London SEO/PPC meetup group to talk about our approach to PPC bid management and optimisation.

(a few more pics on Flickr)
As we were going to be talking about our approach and plugging the SearchForce tool I asked the chaps at SearchForce to sponsor a round of drinks (which they kindly did).
Here is the presentation itself, butchered into a .swf format - just click through each slide.
Use here or open.
I need to re-credit Econsultancy who allowed me to use their material link to the doc if you're an Econsultancy member in the presentation, but also re-publish that presentation here.
I also need to thank 4psmarketing, the london-based search engine marketing agency for providing Alina who gave her own valuable insight into all of this from a client/user perspective.
Finally, if you want to know more about SearchForce, either get in touch with me or take a look at SearchForce PPC Bid Management
Thank you all for attending - it was a good evening.
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