Web Analytics Lecture

It all went rather well. Despite the 0500h start and the nightmare journey down to Southampton that meant that I only arrived just before nine o-clock.

I spent two hours talking through a first introduction to Web Analytics - A 'Web Analytics 101' if you will.

Here is the presentation that I used - it's mostly made it through the converstion to flash in once piece.

swf:lecture3-web-analytics.swf

References used in the presentation :

Glossary of WA terms : http://www.sclanalytics.com/resources/glossary

Web Analytics on Wikipedia : http://en.wikipedia.org/wiki/Web_analytics (not everything is correct, but it's a reasonable read)

Web Analytics the Nokia Way : http://tinyurl.com/224szr (a guide to the use of KPI's within a large organization)

Web Analytics Princess : http://www.marianina.com (a blog, not just WA, but many insightful things.)

Avinash Kaushik : http://www.kaushik.net (another blog from the respected WA evangelist.)