Reading List

Blogs

This is a quick list of worthwhile blogs to help in getting and keeping up-to-date in the world of web analytics.

Occam’s Razor by Avinash Kaushik

Lies, Damned Lies... (Ian Thomas)

Multichannel Marketing Metrics with Akin

MS adCenter Analytics

Web Analytics Princess by Marianina

Chris Clapham - Marketing Demystified - but still with a healthy measurement/analytics subtext.

Eric T. Peterson

Matt Belkin

Official Google Analytics Blog

And not forgetting:

bob-o-rama analytics feed

Books

If you want something that you can read on the train or hold in your hand then these may be of interest.

Mr Kaushiks book Web Analytics: An Hour a Day will give a good gentle introduction to Web Analytics for complete beginners, but should also have something to offer someone who is working on WA full time.

Akin's book Multichannel Marketing is a more advanced tome, best for people that are committed (one way or the other) to a multichannel customer-centric approach and need some way of figuring-out what works.

While not directly WA related, the SEO: An Hour a Day book is worth a read. Many of the things that make a site SEO-friendly also make it analytics friendly.