Marketing DNA

Yesterday I visited my friends at the University of Southampton - to talk about the promotion and content of the web analytics component of their Building Customer Insight course.

The Building Customer Insight course is part of their Marketing DNA programme of executive education courses.

...Over three days the Building Customer Insight course explores how your organisation can greatly improve its customers insight and how this understanding should drive your marketing strategy. We show you how to identify your most important customers and how you should generate greater value from this group. We discuss the latest thinking on customer motivation, values, attitudes and behaviour. During the course we cover a number of practical solutions, including conducting integrated and ongoing surveys, web analytics and customer relationship management (CRM)...

Here's the really groovy bit: The University is running these courses over the coming year and if you attend a sufficient number of these and complete a project you can earn yourself an MSc in Marketing Analytics.

Anyway, the first course is in November, so book now to secure your place.