Web Analytics Lecture
Back to Southampton again
17th March 2011 - 13:29 - bob
As you may be looking at this - I thought that I'd better put something here.
Back in 2007 I did a brief presentation as part of the Consumer Metrics course for the University of Southampton. It's taken a couple of years, but they asked me back again.
Slides and references follow...
Marketing DNA
Beyond best practice in evidence-based marketing
10th October 2008 - 14:59 - bob
Yesterday I visited my friends at the University of Southampton - to talk about the promotion and content of the web analytics component of their Building Customer Insight course.
Web Analytics Lecture
After delivering a lecture for the Consumer Metrics course at the Uni of Southampton
17th October 2007 - 10:58 - bob
It all went rather well. Despite the 0500h start and the nightmare journey down to Southampton that meant that I only arrived just before nine o-clock.
I spent two hours talking through a first introduction to Web Analytics - A 'Web Analytics 101' if you will.
Here is the presentation that I used - it's mostly made it through the converstion to flash in once piece.
Flash movie here.
Use here or open.
References used in the presentation :
Glossary of WA terms : http://www.sclanalytics.com/resources/glossary
Web Analytics on Wikipedia : http://en.wikipedia.org/wiki/Web_analytics (not everything is correct, but it's a reasonable read)
Web Analytics the Nokia Way : http://tinyurl.com/224szr (a guide to the use of KPI's within a large organization)
Web Analytics Princess : http://www.marianina.com (a blog, not just WA, but many insightful things.)
Avinash Kaushik : http://www.kaushik.net (another blog from the respected WA evangelist.)
Back To School
Preparation for delivering a lecture for the Consumer Metrics course at the Uni of Southampton
9th October 2007 - 18:44 - bob
It looks like I'm going back to school, except this time I'll be the chap at the front of the room waving his hands around.
I have been asked to present the Web Analytics section of the 'Consumer Metrics' module that is part of a couple of the University of Southampton's school of Management MSc programmes.
More information, links, comments and stuff will follow - but at some point I need to settle down and put the slides together for the session.
The department is launching a blog :
http://thirstforknowledge.wordpress.com
Also, references :
http://www.management.soton.ac.uk/StudyOpportunities/pg-ft/marketing-analytics.php
http://www.soton.ac.uk/postgraduate/pgstudy/programmes/2007/management/msc_marketing_man.html
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