August WAW Review

The August Web Analytics Wednesday in London seemed to be a success - although we don't have all the feedback yet to make objective measurements.

I had missed the July session, having been in Iceland /travel/reykjavik - so this was my first time at the venue (A big thank you to the Crown and Anchor - who provided us with our own bar. Fools!)

I have been asked to publish the presentation that I used for the pre-networking session, while there isn't a lot of context on the slides, it may give you a little flavour of what happened.

You should be able to click through the slides below :

Use here or open.

We didn't manage to cover all of the points, but here was the gist of the discussion :

• Not everyone agreed that 'mobile content' / 'mobile sites' were worth doing at all.
• Effectively measuring mobile sites is non-trivial, although it should be possible to get something of use (even if it's not 100 percent good (not that anything is)
• Some people are waiting on standards support from operators and manufacturers before attempting anything.
• I figure (maybe someone agrees) that we may need to remember what the web was like 10 - 15 years ago and just get on with it and code defensively around lack of standards / support.
• There is a greater requirment to support the mobile multi-channel mix, but having %somewhere% for an online 'campaign'/message to go back to would be a good idea.

Also - BlackBerry quirk

I have an interesting trick (noooo, not %that% one, the other one!) If you want to track the network that a mobile device belongs to then you can simply use the IP information and look it up in a sensible GeoIP database... BUT if you try to do this with enterprise BlackBerrys then it will tell you the organisation that they are attached to (useful in it's own right, but still doesn't tell you the network). So, IF you get in touch with me (email address on /bob ) then maybe I'll tell how you can add the network operator for the BlackBerry into the mix.

References :

November WAW : http://www.sclanalytics.com/resources/events/waw_november2007

The WAA : http://www.webanalyticsassociation.org/